We’ve all heard the adage, “You can’t judge a book by its cover,” but that’s not entirely true. When you pull up to a business with an overgrown lawn, damaged pavement or unruly shrubs strewn with litter, you’ve judged…and you’ve likely judged correctly.
When you own or run a business, first impressions go far beyond a friendly receptionist and professional décor. They start the minute your customers drive up to your building and get out of their cars—or the minute potential customers drive past and notice your building. What does your building say to visitors and passers-by? If you’re on top of your commercial landscaping, it says “professional,” “doing well,” and “proud.” If landscaping and property maintenance aren’t on your radar, you might be telling customers all the wrong things.
“Your customers’ first impression of your business can also be their last,” says Dave Eck, maintenance manager at The Anderson Group. “Nice landscaping and clean grounds can be an indirect statement about your company’s attention to detail,” says Eck.
Property maintenance is more than running a vacuum and repairing a leaky roof. It’s also taking care of your property on the outside…year round. It can be a full-time job, as each season brings its own challenges. In the winter, you need to be sure your walkways and parking lots are clear of ice and snow. In the spring, you’ll be cleaning up sticks, leaves and other debris, as well as weeding, planting, and mulching. Summer brings endless outdoor responsibilities, from fertilization and irrigation, to weeding, pruning and insect and disease control. And fall? That means cutting back perennials, raking and preparing your landscaping for winter.
An attractive landscape plan doesn’t need to involve a truckload of gardeners and a bottomless bank account, but it will be a labor of love well worth the time and investment. A neat landscape not only beautifies your business, but it can also contribute to employee and visitor safety when it comes to nicely paved surfaces and proper lighting.
Think Outside the Box
Own your own building? If you have the time to install and maintain your commercial landscaping yourself, great! Many landscaping professionals do, however, recommend investing in a professional plan to ensure that the selected plants, shrubs, trees and flowers work with your soil type and sun/shade ratio. A professional plan can also help you figure out which plant types and colors complement your building, signage, and desired maintenance schedule.
Don’t have time to handle landscaping plans and maintenance yourself? Source qualified landscapers with commercial landscaping experience from local nurseries and garden centers. Most offer weekly, bi-weekly or monthly maintenance plans as well as landscape planning and installation.
Last but not least, if you rent or lease space in a commercial building, talk to your landlord or property management company if your building’s landscaping isn’t up to par. but also attract more tenants to their buildings.
“Good property management companies and building owners recognize that first impressions make for happy tenants, not only in terms of tenant morale, but also in terms of attracting customers to their businesses,” Eck says. “Those first impressions also attract new tenants to the building. Attractive and well-maintained landscaping is a win for everyone involved.”
The Anderson Group helps keep your small business in great shape. For information about available commercial properties in our portfolio, contact Susan Touhey at 518-458-7726 or email@example.com.