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5 Ways to Turn Fellow Executive Office Suite Tenants Into Business Leads

executive office suiteFor some, moving from a “free” home-based office to a leased executive office suite feels like risky business. But working among other start-ups, small businesses and sole proprietors can pay big dividends—and the rent.

If you’re considering a move to an “official” office, executive office suites can be the ideal first move. In addition to reaping the benefits of shared conference rooms, technology, and other amenities (housekeeping, landscaping, and building maintenance, to name a few), you’ll be working next door/down the hall/upstairs from other businesses who may just need what your business has to offer. And vice versa.

Need a nudge? We’ve compiled a few ideas for getting to know your business neighbors—and their business needs:

  1. Walk the walk. Take a stroll around your office building and introduce yourself to other tenants. Some eye contact, a firm handshake, and a business card can open the door to future conversations.  You might even provide a free sample of your product or a discount on your services for those occupying your building.
  1. Talk the talk. You never know what kinds of teaming opportunities lay right outside your doorstep. Engineers and builders. Publishers and graphic designers. Marketing consultants and tech startups. Attorneys and accountants. The pairings are endless. And so are the chances to promote—and use—one another’s businesses.
  1. Get social. Subscribe to the news and Twitter feeds, business Facebook pages, and LinkedIn profiles of other tenants in your building (and ask them to return the favor). It’s a great—and easy—way to network with your neighbors—and their networks. These small strategies can add up.
  1. Network. Work with your landlord or property management company to organize a building networking luncheon in a shared conference room or kitchen area. Or organize a more casual outing for after-hours drinks at a nearby establishment to learn about your peers in a more informal setting.
  1. Be prepared. When you work in an executive suite building, you’ll get foot traffic throughout the day. Be prepared. With a professional-looking office. An elevator speech. Business cards. Handouts that succinctly detail your business. Whether the passersby are other tenants or clients of other tenants, a quick pop in is a distinct possibility.

We’re not suggesting you adopt a game-show host persona and harass your fellow tenants. But done correctly, intra-office networking can be a powerful tool in your business development arsenal. And it can lead to lasting, fruitful connections and friendships.

Many executive office suite buildings offer and promote a collaborative business environment that invites networking and socialization. Some building owners even offer tenant promotion through their intranet, website, community bulletin boards, newsletters, and social sites. When visiting potential office buildings, ask if free tenant promotion is available. And above all, be sure the building you choose feels right for you, your goals, and your company’s brand.

To learn more about leasing an executive office suite—or to see The Anderson Group’s full range of commercial properties throughout the Capital Region—contact Susan Touhey at 518-458-7726 or stouhey@tagny.com.

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